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Slightly Savvy Summer Camp

For Bloggers, Designed by PR Insiders on Working with Brands

Summer Camp 2017 is closed and will reopen in early 2018.


Why Summer Camp?

Because legitimacy.

Slightly Savvy Summer Camp is THE place for bloggers to learn about allll about working with brands...from the influencer + PR insiders choosing bloggers for brand collaborations.

We're the ones searching for bloggers, negotiating with them, and looking at their press kits for brands like Dove, Kitchen Aid, TRESemme, L'Oreal, and Speedo.

"I'm vetting a 50 person list right now, weeding through people who are a fit for an upcoming program. I wish I could help these women understand how to make their content feel more authentic + brand friendly." - Account + Influencer Relations at Edelman PR

"So many times I've wanted to tell bloggers exactly why they weren't chosen for a campaign and just give them some insider tricks, those little tweaks that take a blogger to the next level." - Brand Manager at $300M Global Company

"I get really excited when I receive beautiful assets + extras. It makes me want to keep working with the bloggers, pitch their ideas to the clients, and send them free goodies." - Senior Social Strategy at KitchenAid



Drop your email below to sign up for the PR newsletter to stay in the loop + be the first to know when Camp returns.

Think about the hours you pour in to your blog and Instagram - the editing photos, shooting photos, writing content, engaging with your readers, drafting caption ideas, building an audience all the way up from ground 0.

.....all to get asked to work for free clothes, a discount code, or way less than you deserve.

When I started blogging about branding and blogging from a PR perspective, in 1 week, I got more page views than I had in my previous 3 months of blogging. I used to get 2-3 readers on my site at once...and I was now getting about 40-50 at any given minute.

With so many women wanting to learn exactly how they could work with brands, grow their blog, and do it in a legitimate way, I wanted so badly to create something unique where I could share that information with you.

I came up with Summer Camp to help you guys turn your side hustles and your side babies into full on businesses or serious sources of income. No more wondering what brands or PR agencies think - because now you'll KNOW

Questions? I'm always an open book - katherine@slightlysavvy.com

THE COMMUNITY

  • Our invite-only Facebook group where we can all talk, help each other out, + answer questions 1:1
  • SO many opportunities to submit YOUR questions - literally ask anything, we don't judge
  • Even submit your blog/Instagram to be used as an example on different days - everybody loves real-life examples
  • Videos are pre-recorded and will be online via Teachable platform
    • In the Facebook group, we'll do discussions every day on the specific topics so you can ask us questions in real time
  • Post-camp Live Q&A


"I nailed down $1200 so far this month in brand collaborations with your email templates! It was something I struggled with prior."

- Bailey, Blogger + Content Creator

THE AGENDA

Day 1: Using Instagram as a Non-BS Influencer

  • How to monetize in a genuine way, not Fit Tummy Tea
  • How PR people find you, how you can get found, and the pros + cons of blogger networks
  • The algorithm benefits of doing Instagram Live + 10 specific content ideas for the main niches (lifestyle, fashion, travel)
  • Submit YOUR Instagram problems + we'll give you some specific strategies to test out

Day 2: Pricing for Micro Influencers + Knowing Your Worth

  • How to price for collaborations for micro influencers (30k followers or less)
  • How to leverage + price for different story ideas, social media platforms, + scale those as your brand grows
    • Example: the cost of a sponsored post vs. Instagram post with carousel vs. Instagram Story
  • Pros + cons of press kits + how to structure them for PR people
  • Submit YOUR specific questions on pricing
  • BONUS: pricing worksheet and chart

Day 3: Exactly What Brands + PR Agencies Look for in Bloggers/Influencers

  • Breaking down statistics on followers, engagements, page views, + what you really need
  • Why you were passed over in the past + what makes you get written off immediately
  • Exactly what your press kit needs to capture
  • Guest PR expert who works at Edelman in Account + Influencer Relations for brands like Dove, TRESemme, and Speedo, answers what every blogger wants to know about PR agencies and how they go through hundreds of bloggers to choose

Day 4: Communicating with Brands: The Good, The Bad, + The "Free Exposure"

  • How to stop getting paid in product, discount codes, + free exposure + why it even happens in the first place
  • Why bloggers should stop bashing brands..from the PR people reading your tweets
  • You got the brand collaboration offer...now how to negotiating + respond to various email scenarios
  • Guest PR expert on what makes a dream blogger/influencer, our craziest requests, + horror stories + how influencers can use this info to bump their brand up a level.
  • Submit YOUR email pitching ideas + we'll give you feedback OR your craziest emails from brands that make you cringe

Day 5: FTC Standards 101

  • Exact mock ups of OKAY vs. NOT OKAY sponsored posts, Instagram posts, tweets, etc.
  • Why authenticity + genuineness wins in the long game + captures brands' attention
  • 1 end of camp, randomly selected $200 giveaway ( cute swimsuit, pop socket, dream catcher...aka cute stuff you can Instagram)

Get started now!



"Katherine's unique perspective on the other side of the blogging world in PR is invaluable. She truly gave me her 1:1 attention and even typed out an entire document with examples and specifics. Sometimes, blogging is so difficult because there are not clear cut cut-and-clear answers, but it was so helpful that Katherine gave me an actual action plan."

- Nicole, Content Creator + Influencer, Relatable Red Blog

THE FORMAT

  • Camp will be ONLINE with Day 1 launching August 7
  • Pre-recorded videos will be available each day via Teachable platform
  • Each day in the exclusive Facebook group, we'll be starting discussions on this topics, and answering any questions you have
  • Final day of Camp is August 11
  • Post-Camp Live Q&A for you guys to submit any specific questions, give feedback on your brands, etc.

THE COST

$125

  • With Summer Camp, you can make 10X the cost of Camp with brand collaborations...in literally 1 month

Your Instructor


Katherine
Katherine

Katherine is the creator of Slightly Savvy, a blogger's sneak peek into the inside world of PR. She quickly discovered her unique perspective from the PR world could provide so much never-before-heard value to bloggers + influencers hustling their own blogs, wanting to work with brands.

In her 9-5, Katherine works in brand PR, heading up an entire PR and marketing department for the last 2.5 years. She works with the press, social media, and travels the world for conferences and shows, doing interviews and managing a million or so dollars in marketing budget.


Frequently Asked Questions


When does Camp start and finish?
Your first pre-recorded video is available on August 7 via Teachable. A few days before, our exclusive Facebook group will go live, so you can submit any and every specific question. Every day of the Camp (August 7 - August 11), a new video will go live and we'll discuss 1:1 with you guys in the Facebook group,
How long do I have access to Camp?
Forever and always. After enrolling, you have unlimited access to Summer Camp - across any and all devices you own.
Why should I invest in Summer Camp?
Legitimacy - normal bloggers don't get the chance to learn from, talk to one on one, and work with the people representing with some of the biggest brands in the U.S. If you've read all the way down here you're invested, you're smart, and you're wanting to learn. So take advantage of us because we're so excited to share this info.
Can I get a refund?
Our guests are going full on transparent and honest on brand partnerships in a way we've never seen before. Also, some brand collaborations take MONTHS to play out. For this reason, Summer Camp can't be refunded.

Get started now!